The rule of thirds in graphic design divides a canvas into three even rows and three even columns. The human eye naturally lands on these points more readily than other spots in the composition, and the resulting asymmetry (of using the odd number 3, rather than 4 rows and columns) creates just enough tension to bring a dynamic sense of flow to the work. When the rule of thirds is used in design, the lines meet at four “intersections” at the center of the page, which fall upon the primary focus points of the scene. In photography, visualizing a grid overlaying the picture similarly helps direct attention and focus so the viewer doesn’t feel lost. Designers and photographers will frequently use grid layouts as guidelines for their work in graphic design, breaking a canvas up into evenly-spaced rows and columns can help with common issues like aligning text, positioning photos, and generally arranging all the elements in a way that helps guide the viewer’s eye to ingest the information more easily (like reading a book). The rule of thirds is a popular method of dividing up a design or photo into thirds by creating a grid that is three columns wide and three rows tall. Many designers, artists, and photographers use the rule of thirds in design as a simple way to bring a greater sense of visual balance into the frame, while consciously directing the viewer’s attention to key elements.

When tasked with combining multiple disparate elements like text, photos, and abstract shapes into a single design, the challenge is to bring a sense of harmony and cohesion to the layout. The success of any design or photograph hinges on the use of balance, color, and other foundational elements of composition.

The noun project .com